Social media is ALL about consistency. One of the most important things when it comes to having success on social media is posting consistently. In fact, I think it may be the most important thing. I often see Realtors® get excited about social media and post every single day consistently for a few weeks and then…nothing! They don’t post for days or even months. It’s such a shame to start out strong and then lose all that momentum. Posting consistently - and sticking to it - is one of the best ways to strengthen your social media presence.
By: Teah Hopper, Social Media Strategist – teahhopper.com
Social media is ALL about consistency. One of the most important things when it comes to having success on social media is posting consistently. In fact, I think it may be the most important thing. I often see Realtors® get excited about social media and post every single day consistently for a few weeks and then…nothing! They don’t post for days or even months. It’s such a shame to start out strong and then lose all that momentum. Posting consistently - and sticking to it - is one of the best ways to strengthen your social media presence. Here’s why consistency is so important.
The algorithm favors it.
Facebook, Instagram, LinkedIn and YouTube – all of these channels look for and favor consistency. This means that they prefer accounts that post regularly. You can choose what works best for you, from posting three times a week to once a day, but you must develop your posting schedule and stick to it. When creating a schedule, aim to post on the same days of the week – for example, every Monday, Wednesday and Friday – and post at the same time of day as well. When you post consistently, the algorithms will favor your posts and more people will see them.
You’ll see increased engagement.
When you post regularly, and especially if you post about the same topics on certain days of the week, your audience will expect and look forward to your content. For example, if you are planning to go live once a week, do so on the same day of the week, every week. Your followers will be more likely to comment, share and engage on your posts when you post consistently – from both a frequency standpoint and a topic or messaging standpoint.
It will be easier on you.
We are creatures of habit and routine. When you can outline your weekly posting schedule with what and when you are going to post, it becomes much easier to manage. With a schedule, you won’t struggle to find time to post or be stuck deciding what content to share at the last minute. An organized schedule takes the thinking out of social media and makes it a part of your routine.
It helps me to think of social media schedules like a budget. When you have a plan for how you are going to spend your money, you enjoy spending it. Setting guidelines actually gives you more freedom! In the same way, when you know what and when you are going to post, social media becomes fun.
You will stay top of mind.
If you post regularly, your audience will see your posts in their feed every week. This helps you to stay at the top of their minds. I don’t know about you, but I am forgetful and need to be reminded of things often! Staying top of mind ensures that when someone needs services that you provide, you are the first person they think of. This leads to more connections, more leads and more sales!
Just as your social media goals are different from your competitors, so too is each social media channel. Therefore, there are no exact rules for how often you should be posting on social media. The most important thing is to find a schedule that works for you and stick to it!